PTV Group to launch new data platform: mobility data for real estate platforms, retail and transport planning
- Accessibility data enhances the value of real estate platforms
- Objective and data-based comparison of retail locations
- Mobility trends and solutions for transport planning
PTV Group to launch new data platform: mobility data for real estate platforms, retail and transport planning.
Karlsruhe, 1 July 2024. The new PTV Access data platform offers APIs to integrate location and mobility data into software solutions, providing significant added value for real estate platform operators or retailers. Powerful interfaces deliver refined data from transport models as well as public and commercial sources, enabling users to uncover mobility trends and solutions. PTV Group, part of Umovity, thus opens a wide range of applications, extending well beyond traffic planning and optimization.
The information is derived from automatically generated transport models and numerous other data sources, including points of interest data from public and commercial providers. Using intelligent algorithms, PTV Group fuses and refines this information, creating valuable and exclusive datasets. This enables accessibility analysis, the discovery of mobility trends and solutions, objective data-based comparisons of potential locations and the visualization of mobility indicators.
Added value for real estate platform providers
Through interfaces, real estate platform providers can determine and integrate an index for each of their listings that indicates the accessibility of frequently visited facilities such as Kindergartens, schools, restaurants, supermarkets, discount stores, pharmacies, hospitals and more. The API heralds a new era for real estate platform operators, allowing users to better filter and find properties that perfectly match their daily mobility needs. This shortens the entire commercialization cycle.
A sample implementation demonstrates how the accessibility index can be used to filter real estate listings. Platform visitors are only shown properties that match their preferred destinations and modes of transport.
Accessibility Score API
The PTV Accessibility Score API delivers data by providing an accessibility index for various modes of transportation – bicycle, public transport, car, or pedestrian – for any given address. The index ranges from 0 (poor) to 100 (very good) indicating how easily a destination can be reached in a given time. The system calculates times based on a multimodal geographic database comprising the current road network, available and up-to-date public transportation route and schedule data, and bicycle infrastructure information. In addition to the accessibility index, the API includes all points of interest, such as schools, supermarkets, train stations, and pharmacies, that contribute to the index calculation.
Mobility indicators in site selection
Just as the accessibility index is crucial for real estate, location and mobility data are essential for retail. These indicators are important for assessing a location's sales potential, especially as a counterbalance to online retail. The new interface provides data on the daily number of vehicles passing a location and the traffic volume, serving as an indicator. For example, supermarket chains or billboard operators can use realistic data to objectively compare possible locations and visualize mobility factors.
Traffic Volume API
PTV Traffic Volume API provides the location-based daily traffic volume. The interface offers average traffic volumes for an address, for different time periods, categorized by day types, and hourly values for the surrounding roads. These values are calculated using a transport demand model and calibrated using public road counts.
Competitive advantage through current mobility indicators
"New mobility trends and solutions can be discovered via the interface, creating competitive advantages for various industries, such as real estate and retail," says Christian U. Haas, CEO of the PTV Group, part of the international provider of end-to-end solutions for smart city ecosystems Umovity. "We will gradually add interfaces for other mobility data to the data platform."
Background information
PTV Access – the new data platform
PTV Access is the PTV Group's new data platform through which the company offers powerful APIs to enhance software solutions requiring mobility data. Key markets for mobility data include urban and transportation planning, as well as markets requiring location information for decision-making.
PTV Group is a leading global software company for traffic planning, simulation, and real-time management. With more than 40 years of experience in the field of mobility, the Germany-based company provides software products based on proprietary algorithms ranging from microscopic and macroscopic modeling and simulation of traffic to real-time traffic management, benefiting more than 2,500 cities and municipalities. Bridgepoint acquired a majority stake in the company in January 2022 in order to further accelerate its growth together with shareholder Porsche Automobil Holding SE. Since 2023 PTV Group and Econolite are united under the brand Umovity.
Umovity (PTV Group & Econolite). Mobility for Humanity.
Umovity is a global market leader for end-to-end traffic management and transportation technology that takes a holistic approach to provide safer, smarter, and more sustainable Mobility for Humanity. Uniting the best-in-class solutions for intelligent traffic management systems, cloud-based adaptive traffic control, real-time traffic management software, controllers, cabinets, and sensor products by Econolite, and simulation and predictive modeling software by PTV, Umovity enables innovators and decision-makers in politics, municipalities, and industry to shape smart and livable communities, multimodal mobility, as well as Connected and Autonomous Vehicles (CAV). For more information, visit www.umovity.com.
