Maximize your success in retail business with traffic data
With the data interfaces of PTV Access, you can understand the characteristics and thus the potential of your sales area, align your locations and product range with the mobility behavior and socio-economic and demographic data of your customers and uncover hidden potential in marketing.
Comprehensive and reliable data is the basis for every location decision, be it for a new branch, a billboard or a distribution center. This is where the PTV Access data interfaces come into play. The APIs provide you with the information you need to make a fact-based decision. The data includes the following information, among others:
- The volume of traffic (number of drivers/vehicle),
- Type of traffic (through traffic, residential traffic, private and/or freight traffic)
- type of target groups
- the seasonal distribution of the desired target audience per location, measured by attributes such as the traffic load on weekdays and public holidays, at different times of day and at peak traffic times
PTV Access Data Platform
The PTV Access data platform offers powerful API interfaces that you can use to add location and mobility data to your own software solutions. The information provided comes from automatically generated traffic models and numerous other public and commercial data sources. PTV uses intelligent algorithms to combine all this information and refine it into valuable and exclusive data sets.
Benefits of Using Data from PTV Access
We refine the raw data with the help of algorithms and traffic models
The data provided is updated regularly
Thanks to the Open API standard, the APIs can be easily connected and scaled
You only pay for what you actually need.
Continuous development and research
Our APIs
Accessibility Score API
The PTV Accessibility Score API provides accessibility indices for various means of transport (walking, cycling, public transport, car) for an address. The index ranges from 0 (poor) to 100 (very good) and describes how easily a destination can be reached within a certain time. The times are calculated on the basis of a geographical multimodal database that includes the current road network as well as the available, current public transport route and timetable data and information on the cycling infrastructure. In addition to the accessibility index, the API also provides all points of interest (e.g. schools, supermarkets, train stations, pharmacies) that are included in the index calculation.
Traffic Volume API
The PTV Traffic Volume API provides the average traffic volumes for an address for different time ranges (day types, hourly values) of the surrounding roads. The values are calculated using a traffic demand model and calibrated with the help of public road counts.
Testimonials
The fast food chain McDonald's used PTV data to build and optimize their delivery service.
The American burger chain used PTV technology to analyze the traffic volume around its new restaurants.
