Validate

Use traffic data to identify the best locations for your gas stations, plan the expansion of your service network according to future demand and scale your turnover generated from e-power, gas, oil and bistro offerings.

Allocate your gas stations only at areas where you can run a profitable business. Assess your future properties’ value and relevance based not only on the attractiveness of the location, but on the current and future traffic demand. PTV’s profound traffic data providing key insights on traffic volume per time interval, origin-destination patterns of through traffic, type of traffic, as well as the socio-economic and demographic indicators of road users will empower you to:

• estimate your locations turnover and profit from oil, gas and snacks,
• drive forward your business’ expansion,
• optimize your network planning based on profitability.

Establishing e-mobility, country-wide or even globally, means ensuring a maximized number of e-charging stations and an efficient charging infrastructure. Cities, municipal utilities, as well as energy providers and private companies, face the major challenge of finding the optimal locations for charging stations and making the right investment decisions. Software solutions help to plan charging infrastructure for EV in line with demand, while taking power grid capacities into account. PTV data supports you in finding out how many charging stations are required based on regional or country-wide demand, and their optimal locations. The location site planning includes differencing between high power charging stations, and "standard” ones.

• Systematic and cost-efficient planning of charging infrastructure
• Demand-driven rollout of charging stations
• Rapid evaluation of implementation costs
• Quantitative forecast of electricity demand
• Fine-scale planning of exact locations

Adjust your pricing strategy by taking into account the business-relevant factors: the origin-destination metrices of troughput traffic and the competitors they passed on their way. Concentrate only on the relevant competitor locations and learn how their pricing affects your business. Mapping that information, will anable you to get the perfect roadmap for aligning your offerings and its pricings.

A location analysis with Validate can answer the following questions, among others:

• How many vehicles pass a location? Where do they come from and where do they go?
• Of the drivers passing a location, how many have previously passed your competitors?
• How high is the potential of a new location based on previously defined KPIs (traffic volume, -frequency, etc.) is the potential of a new location assessed?

Find the best display locations, raise the number of impressions, expand your reach, and re-fine your advertising pricing models and satisfy your customers. Gain most valuable, accurate and diverse insights for your display locations by using statistics of traffic volume that passes specific areas or spots. PTV data provides you with precise information about

• traffic volume (number of passengers/vehicle)
• type of traffic (through traffic, residential traffic)
• private and/or goods transport
• data on audience type as well as seasonal distribution of target audience per location benchmarked by attributes such as traffic load on weekdays and public holidays, at different times of the day and at peak traffic times.